Bar-goers often forget the risks of drunk driving. Allianz, an insurance company specializing in risk prevention, decided to raise awareness of this issue at a crucial moment: the happy hour.
Allianz wanted to get people’s attention in the break between drinks. So we created a mirror with an unusual delayed reflection effect and placed it strategically in the most visited place of the bar: the restroom. All night long bar-goers looked puzzled with the mirror effect. So, a hard-hitting message was displayed in the mirror: “This is how slow your reflexes are after only a few drinks. One piece of advice: Don’t drink and drive.”