5 Gum had used famous influencers to engage teens in the past. The problem, 75% of teens said they just didn’t inspire them. So, we turned to another group of experts - not for what they did, but for what they didn’t do - and captured the stories of 5 seniors haunted by a single lifelong regret. Overnight, their stories transformed them from unknown elderly folks, into powerful influencers whose stories served as powerful calls-to-action and inspired young people to overcome their fears and live their lives with no regrets.