When people post in any of the major social apps with their Bud, the label comes out backwards. So we flipped the label and launched Selfie Bud at the biggest influencer Super Bowl party of the year - BUDX MIAMI. Social is where millennials go during the Superbowl anyway. #SelfieBud was designed to look exactly like the original but in reverse, so now it looks perfect in selfie mode on apps like Facebook, Instagram, Snap, TikTok, and WeChat. 100 million impressions over the weekend, simply by solving a tech problem with an analog solution, we hijacked the Super Bowl news with a .37 cent label and we created the first selfie-friendly product designed for all social apps.
