Fernando Bisnaga

FERNANDO PASSOS

Fernando Bisnaga // Creative Director, Art Director, Multimedia Entrepreneur, Creative Entertainment, Bisnaga, Associate Creative Director, Advertising, Marketing, Brazilian

The fact is 100% of men love their balls. But no brand has ever talked about this. To introduce the new Lawn Mower 5.0 we decided to tell this story. A love story between a man and his balls.

Love Your Boys
MANSCAPED

New Yorkers will do anything to escape the insane heat, including go to a movie, any movie, just for the AC. So we made the perfect film just for them.

90 minutes of AC
Midea

New Yorkers will do anything to escape the insane heat, including go to a movie, any movie, just for the AC. So we made the perfect film just for them.

The new MINI Electric is all the tongue flapping fun of the classic MINI, and way better for the planet. So, on the Earth Day 2022, we introduced a new mascot for the global brand.

POLAR BEAR
MINI ELECTRIC

Whenever someone posts with a Bud in selfie-mode the label comes out backwards. It’s a tech flaw in all major social apps. So, we solved a tech problem with an analog solution.

#SelfieBud
BUDWEISER

Whenever someone posts with a Bud in selfie-mode the label comes out backwards. It’s a tech flaw in all major social apps. So, we solved a tech problem with an analog solution.

Chewing aspirin during a suspected heart attack could help save someone’s life. But, unfortunately, aspirin isn’t always around. Smiths, on the other hand, are always around.

HERO SMITHS THEORY
BAYER ASPIRIN

Chewing aspirin during a suspected heart attack could help save someone’s life. But, unfortunately, aspirin isn’t always around. Smiths, on the other hand, are always around.

Children with cancer fight against prejudice every day. They are treated as special, in a bad sense. "Bald Cartoons" changed people’s perception and made these kids feel "like the others."

BALD CARTOONS
GRAACC CANCER HOSPITAL

Children with cancer fight against prejudice every day. They are treated as special, in a bad sense. "Bald Cartoons" changed people’s perception and made these kids feel "like the others."

The global supply chain crisis caused people to build DIY versions of literally everything. So we turned the DIY trend into a ridiculous epidemic.

THE DIY MINI
MINI COOPER

The global supply chain crisis caused people to build DIY versions of literally everything. So we turned the DIY trend into a ridiculous epidemic.

Eggs are on 93% of American’s breakfast table. To increase their consumption we needed to get Americans thinking about eggs beyond breakfast. So, we created a new kind of egg.

Dinner Eggs
American Egg Board

Eggs are on 93% of American’s breakfast table. To increase their consumption we needed to get Americans thinking about eggs beyond breakfast. So, we created a new kind of egg.

When supply chain delays caused wait times up to six months, we wanted to do something for our eager customers to keep them engaged. 

THE NOT-SO-MINI PUZZLE
MINI COOPER

When supply chain delays caused wait times up to six months, we wanted to do something for our eager customers to keep them engaged.

5 had used famous influencers to engage teens to take action, but over 75% of them didn’t feel inspired. So, we turned to another group of expert - not for what they did, but for what they didn’t do.

THE 85-YEAR-OLD REGRET
5 GUM WRIGLEY

5 had used famous influencers to engage teens to take action, but over 75% of them didn’t feel inspired. So, we turned to another group of expert - not for what they did, but for what they didn’t do.

In 2015, at the biggest geek event in the world, we made everybody’s dreams come true: a cloud that rains money ($50k Bitcoins). For those who faced this rain, the current value is more than $2MM.

Bitcoin Rain
IBM Cloud

In 2015, at the biggest geek event in the world, we made everybody’s dreams come true: a cloud that rains money ($50k Bitcoins). For those who faced this rain, the current value is more than $2MM.

In Chicago’s war zones the tragedy extends beyond those who die. We needed people to realize the toll violence takes on survivors. So, we turned to a group that knows. (BTW, I was the film director)

TOUGHEST LETTER
OFF THE STREET CLUB

In Chicago’s war zones the tragedy extends beyond those who die. We needed people to realize the toll violence takes on survivors. So, we turned to a group that knows. (BTW, I was the film director)

For a huge problem - a small solution. To introduce the new Raid Baits in NY, a city renowned for its food but infested by roaches, we launched a unique franchise restaurant.

Death Restaurants
Raid Roach Baits

For a huge problem - a small solution. To introduce the new Raid Baits in NY, a city renowned for its food but infested by roaches, we launched a unique franchise restaurant.

How 10 children got 24 million new fans in one day? With zero budget, we got more followers than Lady Gaga on Twitter for kids in a cancer treatment facility.

Donate Your Fame
GRAACC HOSPITAL

How 10 children got 24 million new fans in one day? With zero budget, we got more followers than Lady Gaga on Twitter for kids in a cancer treatment facility.

Bar-goers often forget the risks of drunk driving. To get people’s attention between drinks, we designed a mirror for the restrooms with an unusual delayed reflection effect.

Drunk Mirror
Allianz Insurance

Bar-goers often forget the risks of drunk driving. To get people’s attention between drinks, we designed a mirror for the restrooms with an unusual delayed reflection effect.

Can a Nun, MILF or a Stoner get Americans to eat more eggs? Yesssss! A fun food deserves an equally fun campaign. We rebranded The Incredible Egg and took it to new heights.

Eggcentrics
American Egg Board

Can a Nun, MILF or a Stoner get Americans to eat more eggs? Yesssss! A fun food deserves an equally fun campaign. We rebranded The Incredible Egg and took it to new heights.

Have you ever noticed that when you flip a picture of a bat upside-down, he looks like he's dancing? In this film, a man and a bat meet head-to-head in an epic break dance battle.

DANCE BAT-TLE
Flying Horse Energy Drink

Have you ever noticed that when you flip a picture of a bat upside-down, he looks like he's dancing? In this film, a man and a bat meet head-to-head in an epic break dance battle.

What happens when an actor who plays a serial killer hates the sound design of his movies? Take a look at this unpretentious short movie that I wrote and directed in Cuba.

The Horror Of The Horror Movies
CUBA CINEMA SCHOOL

What happens when an actor who plays a serial killer hates the sound design of his movies? Take a look at this unpretentious short movie that I wrote and directed in Cuba.